We would hope to be successful with international exploitation of the format and programme sales. What we want to do is offer it on as many platforms as possible around the main broadcast. It's one we hope will be an all-singing, all-dancing 360-degree proposition. It also hopes to use the show, the brainchild of Strictly Come Dancing judge Arlene Phillips and theatre producer David Ian, as a model for future co-productions with major record labels.
ITV's hope lies in coming up with formats and ideas that, like Britannia High, can be sold around the world. One of them is 'express yourself', another is 'celebrate your family.'" The blurb from Britannia High's advance publicity reads: "They're learning to be the best they can, in every possible sense, learning as much about life, themselves and each other as they do about their art."Īs the music industry is looking beyond traditional revenue streams for new income, so mass-market broadcasters, which have always relied on advertising revenues, are looking to global sales and licensing deals for growth.
Rich Ross, president of Disney Channels Worldwide, says: "We have these touch points that underpin everything we do. It will culminate in a 90-minute finale showcasing songs from the series and the "journeys" of the individual characters at a fictional performing arts school.Ī co-production between ITV and Globe Productions (the TV arm of Universal, the world's biggest record label), it borrows shamelessly from the Disney lexicon. The "Fame meets High School Musical" weekly show will feature songs by Take That's Gary Barlow and a cast of fresh-faced wannabe stars. And other broadcasters and record labels are looking on, eager to make their own version of the Disney model. As hundreds of kids pour out of the premiere, wide-eyed and breathless, it is clear they have found their soundtrack to the autumn. It also acts as the debut for another, Demi Lovato, whose first album will be co-produced and co-written by the Jonases.
But the Disney franchise machine, spinning off albums, theatrical performances and concerts from the likes of High School Musical and Hannah Montana, takes it to another level entirely.Ĭamp Rock, which airs on the Disney Channel in the UK tonight, is a vehicle for perhaps the company's biggest stars to date - Nick, Kevin and Joe Jonas. From the Monkees on, television and films have played a role in bringing music to the teen masses. The screaming that accompanies the London appearance of the Jonas Brothers, Disney's latest clean-cut teen pop idols, at the premiere of the TV movie that has helped propel them to stardom in the US, is at once the sound of pop's past and its future. And of a hundred light bulbs going on above the heads of harassed record company executives. It's the sound of a million tills ringing.
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